Privacy policy

Data processing in the context of our consultancy activities, filling out forms, communication with third parties, accompanying and translating.

If you use our consultancy service, we will process your data to provide this consultancy and to formally examine the factual and legal situation that needs to be addressed as part of our service. We process your data to fulfil a contractual relationship and/or with a lawful basis in the context of a business relationship (and/or to facilitate this relationship).

The disclosure of the relevant data in an individual case has a lawful basis and/or serves to fulfil a contractual relationship. Where appropriate, data may be disclosed to the following categories of recipients:

Banks, legal representatives, certified public accountants, auditors, tax advisers, law courts, administrative authorities, collection agencies, third-party lenders, contractual and business partners, insurance providers. Third parties will be contacted only if doing so, we complete a task you have assigned to us.

We only process your data for as long as necessary for fulfilment of the contractual relationship and/or as long as is dictated by legal obligations (such as 7 years as per retention periods under tax and company law).

Data processing for the execution of events

We process your data to fulfil a contractual relationship and/or with a lawful basis – provided that you participate in our events – in order to organise and implement the event.

The disclosure of the relevant data in an individual case has a lawful basis and/or serves to fulfil a contractual relationship. Where appropriate, data may be disclosed to the following categories of recipients:

Banks, legal representatives, certified public accountants, auditors, tax advisers, law courts, administrative authorities, collection agencies, third-party lenders, contractual and business partners, insurance providers.

We may take photographs and video recordings of you during the event while documenting the event. We process these images on the basis of our legitimate interest in documenting the event and facilitating media reports about the event (such as in newspapers, magazines, publications or on websites and social media platforms).

Data processing for the purposes of our newsletter

If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be sent to us. We also store the IP address of your computer and the date and time of your registration. During the registration process, we will obtain your consent to receive this newsletter and the type of content it will offer, with reference made to this privacy policy. The data collected will be used exclusively to send the newsletter and will not be passed on to third parties.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.

You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.

Data processing for the purposes of buying The Super Simple Guides

If you buy one of The Super Simple Guides from our webpage, we will collect your name, your email address and postal address.

The disclosure of the relevant data in an individual case has a lawful basis and/or serves to fulfil a contractual relationship. Where appropriate, data may be disclosed to the following categories of recipients:

Banks, legal representatives, certified public accountants, auditors, tax advisers, law courts, administrative authorities, collection agencies, third-party lenders, contractual and business partners, insurance providers.

We process data we receive through your use of our online presence as follows

1. Server logs

If you visit our website, our web server will collect usage data (known as server logs). This data collection is necessary to establish a connection to our server and facilitate the use of our website in technical respects. We collect the following server logs: the IP address of the requesting computer, together with the date, time, request, which file was requested (name and URL), the volume of data transmitted to you, notification of whether the request was successful, identification data for the browser and operating system used, and the website from which our website was accessed (if our website was accessed via a link).

The lawful basis for this processing is our legitimate interest in safeguarding our system, administering technical aspects of our website and optimising the quality of our service. In the event of a cyberattack, we will pass this data on to law enforcement agencies. Beyond this, data is not disclosed to third parties. We store server logs for a maximum of six months.

2. Cookies

We use cookies on our website to facilitate the use of certain functions. Cookies are small text files that our website places on your computer in order to identify it again in future. These files may contain information regarding use of the website. The information contained in the cookies serves to save the individual selections you make in order to restore these to the state in which you left them the next time you access the page. We also use cookies to generate non-personalised statistics. Most web browsers automatically accept cookies. You can prevent this by configuring your browser settings accordingly. You can remove cookies stored on your computer at any time by deleting temporary internet files. If the sole purpose of data processing is to execute or facilitate the transmission of a message via an electronic communication network or if the data processing is essential for us to provide services to you that you have expressly requested, we will process this data on the basis of our legitimate interest.

In all other cases, we will process data on the basis of your consent. In this case, we will still explicitly indicate this to you.

We use services offered by the providers listed below to process data regarding your usage of our website in order to tailor it to your interests as much as possible.

• For statistical purposes, we use Google Analytics, an internet analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files that are stored on your computer and make it possible to analyse your use of the website. The information generated by the cookie regarding your use of the website will usually be transmitted to a Google server in the USA and stored there. We use IP anonymisation, which means that your IP address is truncated within European Union member states and in other signatory countries of the Agreement on the European Economic Area. Only in exceptional circumstances will your full IP address be transmitted to a Google server in the USA before being truncated. Google will use this information on our behalf in order to analyse your use of this website, to compile reports regarding website activities and to provide us with additional services relating to usage of the website and the internet. The IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data. You can block the use of cookies by configuring your browser software accordingly; please note, however, that you will then be unable to use the full scope of all functions on the website. Furthermore, you can prevent data generated by the cookie relating to your use of the website (incl. your anonymised IP address) from being collected, transmitted to and processed by Google by downloading and installing the browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Google Analytics uses the following cookies that extend beyond your session:

_ga: duration 2 years; purpose: used to distinguish individual users.

_gid: duration 1 day; purpose: used to distinguish individual users.

_gat: duration session; purpose: used by Google Analytics to throttle the request rate.

The processing of your data is based on your consent given by clicking the “Statistics” box in the cookie banner. If you wish to revoke your consent, you need to delete the cookies in your browser.

• For marketing purposes, we use Facebook Pixel, an analysis tool provided by Facebook.

Facebook Pixel is an analysis tool that enables us to analyse user behaviour on our website and measure the efficacy of our advertising.

Facebook Pixel saves the following cookies on your device:

_fbp: duration 3 months; purpose: displays advertising products

In addition to cookies, Facebook Pixel also uses tracking pixels for analytical purposes. A tracking pixel is a small, invisible graphic placed through your web browser. This tracking pixel allows us to monitor how you use our website if you reach it via an advertisement on Facebook. The data we collect is transmitted to Facebook. Facebook can connect this data with your Facebook account and also use it for its own purposes.

You can find further information on Facebook and the scope and purpose of data processing in the Facebook Data Policy https://www.facebook.com/privacy/explanation. The Data Controller responsible for the data processing is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The processing of your data is based on your consent given by clicking the “Marketing” box in the cookie banner. If you wish to revoke your consent, you need to delete the cookies in your browser.

3. Google Maps

We also use the services of Google Maps on our website. This allows us to display Google’s map service directly on our website and thereby provide you with a map feature. Integrating Google Maps allows data to be sent to Google and potentially be used by Google. When integrating Google Maps into our website, we use what is known as a two-click solution. This means that, if you visit our website, data will not automatically be transmitted to Google. Data will only be transmitted to Google if you click on the corresponding button on the Google Maps display. You can find further information regarding Google Maps and the exact scope and purpose of data processing by Google in the Privacy Policy of Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA. The Google Privacy Policy at https://policies.google.com/privacy applies to Google Maps.

4. MailChimp – Newsletter

We offer you the opportunity to register for our free newsletter via our website.

We use MailChimp, a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as “The Rocket Science Group”.

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status= Active

The Rocket Science Group guarantees that it will follow the EU’s data protection regulations when processing data in the United States. In addition, the Rocket Science Group offers further information about its data protection practices at

http://mailchimp.com/legal/privacy/

If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be saved. During the registration process, your consent to receive this newsletter will be obtained together with a concrete description of the type of content it will offer and reference made to this privacy policy.

The newsletter then sent out by The Rocket Science Group will also contain a tracking pixel called a web beacon. This pixel helps us evaluate whether and when you have read our newsletter and whether you have clicked any links contained therein. In addition to further technical data, such as data about your computer hardware and your IP address, the data processed will be stored so that we can optimize our newsletter and respond to the wishes of our readers. The data will therefore increase the quality and attractiveness of our newsletter.

The legal basis for sending the newsletter and the analysis is Art. 6 Para. 1 lit. a) GDPR.

You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.